Storytelling … more than just a story

In an interesting storytelling article, the following can be found:

Storytelling – big feelings

Stories awaken feelings, they increase concentration, they are exciting, you can identify with “the hero” and you want to know what the end may look like and if it is good …

In short, storytelling is a very effective way of involving people and communicating an important message of learning. Brain research supports this approach and underlines the importance of positive emotions in the learning process: Information can be more easily recorded, anchored and remembered in this way. My personal experience with stories as a trainer in the field of personality development is very positive. Especially when it comes to mirroring attitudes and stimulating behavioral changes I find it very helpful. And it’s fun too.

Source: HR Web

Storytelling is also a method that we recommend to our clients in the different areas of communication. For example for websites, corporate blogs, social media activities or process-oriented solutions: With a good story you are always on the safe side and can communicate your concerns better …