How it all began
Shortly after the LockDown in March 2020, a pharmacist with an affinity for digitalization approached us to present his concept:
The Corona virus not only presents pharmacies with new challenges in the pharmaceutical sector, but also obliges owners and branch managers to document and regularly review the measures implemented in the pharmacies with regard to the COVID-19 pandemic. Examples of this are: The installation of Plexiglas walls or the instruction of employees and messengers. If documentation is lacking, not only the consequences under professional law and problems with occupational safety and health threaten. In the case of COVID-19 suspected cases, proper documentation can also convince the pharmacist and especially the public health department to leave the company undisturbed with regard to official regulations.
In order to be able to meet these annoying but necessary obligations quickly and easily, the pharmacist had developed the idea of a web-based platform (www.corona-doku.de) for handling these processes.
We found the idea and the concept very exciting and decided to tackle the project despite some challenges. Because the targets were extremely ambitious. Since the topic was of course very urgent due to the current pandemic situation and the pharmacists needed quick support, the process from the abstract product idea to the final go-to-market of the digital service was to be completed in only 8 weeks.
A further challenge was the fact that the expertise of various external and internal project participants had to be bundled in order to realize the project. As process owner, alphasystems was commissioned with the agile project management, process design and implementation.
What? WHEN? FROM WHOM?
The core question that arose at that moment was as simple as it was complex:
How can we successfully launch an innovative digital product with a new market segment and new target groups in just 8 weeks?